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Catherine Mayell

  • Get in touch
  • Work
  • About

I’m a brand and creative leader with 8 years of experience in creative strategy.

My background is a little unusual: I started in product design, spent time in the branding agency world, and now lead brand and marketing creative at Quillbot. That mix has given me a broad view of how brands actually come to life, from identity and product experience to campaigns, content, and growth.

Today, I lead the Brand & Marketing Design team at Quillbot (part of Learneo), helping shape how the brand looks, sounds, and shows up in the world.

Outside of work, I study and perform improv comedy. It’s shaped how I think about creativity, leadership, and team dynamics: listen closely, build on good ideas, and create enough trust for people to take risks.

TLDR:

♟️ Brand strategy + creative direction
🎬 Directing high-performing creative across paid, organic, and product
💡 Turning strategy into distinctive creative
📈 Using performance data and A/B testing to sharpen creative impact
💬 Building high-performing teams and cross-functional collaboration
❤️ Design that feels human, not just “on-brand”


BRAND EXPERIENCE

Scholastic
Yale Medicine
The Economist
Meta

CVS
Pepsi
Subway
McDonalds

Oral B
GSV Ventures
Verizon
Sanofi


AWARDS & CERTIFICATIONS

Certified Creative Strategist - Issued by James Mulvey, head of content at Motion, 2026
Project Isaac award - Issued by Adweek for Startup Innovation, 2017
Diamond Award - Issued by CUNA Marketing & Business Development Council for a community/public relations ongoing event.


AGENCIES

Accenture Interactive


Resume
 

cemayell@gmail.com